Blue Ocean Strategy instal the last version for apple

Red Ocean in the business sector could be the fight for market share among commodity energy suppliers. (Though of course, the competition has since caught up.) A charity Blue Ocean example might be the NSPCC’s famous Full Stop campaign or even the invention of micro-loan site Kiva. Both were category-changing transformational interventions in their time. The model is widely used in the commercial sector and =mc is spearheading its introduction in the charity and INGO sector.Ī business example of Blue Ocean would be Apple’s introduction of the tablet pc or Cirque du Soliel’s re-imagining of the circus performance. The book summarises the thesis that organisations face two key choices: creating new customer demand in an uncontested market space – “Blue Ocean” – or competing head-to-head with other organisations for established customers in an existing industry – “Red Ocean.” Each approach requires different competencies – but only Blue Ocean can offer high returns. Chan Kim and Renée Mauborgne – professors based at INSEAD, the leading European business school. Blue Ocean Strategy is a radical approach to strategy captured in a book written by W.

Blue Ocean Strategy instal the last version for apple